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Generated $50 Million in Loan Originations for Commercial Lender

Challenge
A team of real estate investors and commercial lenders formed a new company to provide loans to real estate investors working on large projects. The Brainchild Group was tasked with optimizing the website and positioning the company as a leader for specific types of loans.

Results

  • Within 4 months of forming the company and launching the website, The Brainchild Group generated $50 million in loan originations as a direct result of Internet marketing efforts.
  • Obtained rankings in the top 5 Google search results for highest priority keywords.
  • Secured press mentions on 3 of the top news websites.
  • Developed content strategy for acquiring new clients by delivering helpful, targeted information.