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Helped Transform Brand Perception for Automotive Manufacturer

Challenge
One of the leading automotive manufacturers ran into an issue where their cars were perceived as an inexpensive alternative to other vehicles on the market. The focus had always been on price instead of quality and features. The Brainchild Group was contacted to provide its input from an Internet marketing perspective.

Results

  • The Brainchild Group performed a marketing audit to get a thorough understanding of the client’s problem and provided a detailed report of its findings, which included issues that needed to be addressed as well as suggestions for the future.
  • Client implemented suggestions and was removed from the Consumer Reports’ Car Brand Perception Survey’s list of manufacturers with the worst brand perception.
  • Online image has been totally transformed.