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Obtained Top Rankings in Google for Billion-Dollar Food Company

Challenge
To modernize their marketing efforts and take the business into the new age, a food company that generates nearly $1 billion in revenue per year reached out to The Brainchild Group for guidance. They had no social media presence and the ranking of their website in search engines wasn’t where it should be. To remain a leader they recognized a need for change.

Results

  • Researched past marketing efforts, goals, and target markets. After building a thorough understanding of the project, The Brainchild Group created an in-depth Plan of Action for future marketing initiatives, including: ways to use social media during trade shows, obtaining high rankings in search engines to attract specific customers, and connecting with key influencers.
  • Used “white hat” SEO techniques to increase the ranking of the company website in search engines and obtained #1 positions for 3 of the highest traffic, most relevant keywords. This occurred within 3 months of taking on the project.
  • In total, The Brainchild Group has been able to improve ranking for target keywords by over 300 positions in Google, and the project is ongoing.
  • Optimized promotional video and within 2 months it was ranking on the first page of Google for the most important target keywords.