The world is an interesting place today with tech changing rapidly and that has led to many internet marketing companies (social media agencies, SEO firms, etc.) getting left in the dust because they unfortunately didn’t keep up with the times and therefore don’t understand the world today, especially how AI plays a key role in everything.

We were fortunate to be in the right place at the right time in the early days and it has been an exciting journey guiding some of the biggest companies in the world along with developing tech and performing ongoing research that has changed the game in many ways, and we wanted to highlight the importance of understanding human behaviors on social media in this post.

Similar to the financial industry, the world of Search Engine Optimization (SEO) is an interesting animal with algorithm fluctuations occurring regularly like the stock market with no real clarity into what’s actually happening behind the scenes and why, and it’s up to us to figure out what’s changing along the way.

This is a blog post we had to drop because companies are being gamed by space cadets in the social media marketing world that just don’t get it, and ultimately the proof is in the pudding: Analytics. What’s actually working and not working?

After nearly 20 years guiding the biggest companies in the world and their internal teams along with third parties like outside social media agencies we have seen everything you can imagine, and this post is aimed at cutting through the white noise (aka BS).

Social media marketing and SEO for hotels throughout the world is very competitive, especially in trending locations like Miami, and this post touches on some of the ways hotels can cut through the white noise, avoid wasting money on useless marketing campaigns, and ultimately focus their energy on what works best based on our data/experience.

The world is a wild place today though many things are still predictable, including how to boost ranking in Google’s search results for hotels using SEO along with a wide variety of other factors that lead to winning in the end, but you have to do things right and implement everything in an eloquent, classy way to come out on top in the end.

As a social media agency and consulting firm that launched nearly 20 years ago and has guided guided top companies throughout the world in a variety of areas (restaurants, financial, legal, etc.) ever since, we thought it would be helpful to share insights around social media marketing for restaurants in LA now and how things are changing based on what we’re seeing.

For nearly 20 years since the early days of social media marketing we have guided the biggest companies in the world, though today things have become skewed in a variety of ways and we wanted to drop this blog post highlighting what’s working now and also what’s not – like a company that jumps on a trend to hopefully become relevant versus being a trendsetter to truly own the conversations as a leader.

Over the years we have guided a wide variety of companies around the world including top law firms, and nowadays we’re getting more inquiries from the legal space related to marketing solutions as well as ways to utilize social media data to win cases, and this blog post touches on that.