For over 15 years we’ve been guiding companies throughout the world on their social media strategies ranging from startups to Fortune 500s and during that time we saw the influencer space take off along with a variety of failures, and this post touches on some of the things we’ve seen in the past as well as suggestions for the future.
What is the Hourly Rate for a Marketing Consultant in 2023?
As the classic Steve Miller Band song goes, time keeps on slippin into the future and in 2023 the rates for marketing consultants have shifted based on the world we’re living in today along with what’s to come. In the past we have covered the costs of marketing consultants for social media, PR, etc. and thought we’d post an update.
Why Scheduling Social Media Posts Can be Bad: Our Insights
The concept of scheduling everything in advance whether it comes to our personal lives or business goals is beneficial though there are times when you have to take a more agile approach focused on learning/adapting in the moment. The concept of setting things in stone can many times be more harmful than helpful.
AI for Social Media Marketing: Do Agencies Get the Big Picture?
We are living in a world where artificial intelligence (AI) is taking over all aspects of daily life and we noticed a trend where some social media marketing agencies and internal marketing teams are being left in the dust because they don’t understand how technology works today. Though it doesn’t have to be that way and that’s something we want to touch on.
Startup Social Media Marketing: Don’t Waste Money on Ads
After guiding startup companies over the past 20 years and launching ventures of our own before being acquired then directing PE/VC firms, it’s interesting to see how startups spend OPM (Other People’s Money) as if it’s endless then eventually things come crashing down. And this post touches on one of the biggest failures we see around startups advertising on social media.
Attorney SEO in 2023: Why Blogging is a Key Aspect of Law Firm Marketing
Search engine optimization for attorneys has forever changed with the introduction of AI and it’s interesting to see how not only marketing strategies shifted, but also the circumstances around cases where the internet (Google search results, social media, etc.) play an increasing role in the outcomes.
Do You Need to Know AI for SEO? The Simple Answer is Yes
Over the past 20+ years the world of search engine optimization has evolved rapidly and today artificial intelligence (AI) plays a critical role in SEO, but is your company prepared for what’s around the next turn? This post sheds more light on the future.
Social Media Agency for Restaurants: What’s the Secret Sauce?
As the old saying goes, your restaurant is only as good as the last dish you put out and the same applies to social media marketing for restaurants, especially when it comes to finding the best social media agency. The proof is in the pudding and this post touches on the secret sauce that brings everything together.
Social Media Agencies in 2023: The Times are Changing
Looking at how the world of social media evolved over time it’s interesting to see how agencies adapted as well, especially when it comes to going from extroverted personalities focused on engagement to being forced to rethink everything due to AI and technology as a whole.
Social Media Consulting in 2023: Costs, Expertise and Expectations
The social media world continues to evolve and going into 2023 companies ranging from startups to Fortune 500s just don’t know what’s around the next turn, and that’s where bringing in outside help can make or break things. Essentially, having someone on your team that sees what’s on the horizon and guides you in the right direction.
Is a Degree in Social Media Marketing Worth It? My Life Experience
Looking at my career in social media over the past 20 years or so it’s crazy to see how the times have changed, including the courses being taught in school today. Back in the day social media marketing classes were unheard of and conventional and old school marketing tactics were taught, though the times are changing for the better.