Living on organic products that are pesticide-free, chemical-free, sustainable and healthy is truly the way to go — but — where to start? Where does one find organic products? Are there local eco-friendly businesses you can support? How about farmers; are there local farmers you can purchase your fruits and veggies from?
Archives for August 2009
Solar Air Conditioners | Southern California Gas Co. Goes Green
As the title reads, Southern California Gas company has taken a green initiative and is testing solar-powered air conditioners. This, by all means, is a step in the right direction. SoCal Gas Co., We applaud you!
How Can I Market My Restaurant Using The Internet?
With the economy still in the toilet, and many businesses suffering, I’ve found that restaurants have been taking a big hit. With less spending money, people are choosing to cook at home or eat inexpensive food as opposed to eating at nice, casual restaurants. If they do go out to eat, appetizers and dessert are often skipped, which significantly decreases the total bill. Small bills means less profit for restaurants as well as the waiters/waitresses who make their tips on a percentage of the total bill. Simply said, for restaurants to really survive, and survive without stressing, a lot has to be done.
Marketing for the Automotive Industry | How Social Media has Transformed the Business
Social Media and the internet itself has been one of the most influential causes for a drastic change in automotive marketing efforts, which all of us marketers (and auto enthusiasts) have noticed in the past 5-7 years. Instead of sending postcards with offers, dealerships are utilizing Google AdWords. Local, niche performance shops are no longer counting on word-of-mouth, they’re jumping on forums. And, large manufacturers like Ford, Mercedes, BMW, and the other big shots are relying on viral video advertisements and, shockingly, updating and designing custom YouTube pages. This is, by all means, marketing of the future.
SEO | Optimizing Page Titles Will Save The Day
Sometimes I come across clients with projects/goals that are extremely difficult, and nearly impossible. Other times, there are small but meaningful things that can be done to achieve uber-cool results. This, my friends and fellow marketers, is an article on one of the first and most important steps to search engine optimization.
Eco-Friendly, Green Marketing — Running a Sustainable Business
Is your company currently marketing in a wasteful, ineffective manner? Do you spend thousands of dollars on print advertisements including postcards, brochures, tri-folds, etc.? Well, the times are changing and you need to step up to the table.