I’m here again, chiming in to divulge my tricks of the trade. Though I shouldn’t be doing this, I feel an urge to share and — well — here I am.
I’ve spent the past 2 months analyzing Google’s algorithms and have received excellent results from testing SEO on one of my own sites. We typically receive maybe 100-150 unique visitors per day and have never really focused on SEO or marketing for our own company. Recently I began testing keywords, Backlinks, and various social networking sites. Luckily, to my surprise, I’ve received amazing results.
Now, the question is, how to rank high in search engines without breaking the bank paying for costly press releases, Google AdWords, banner placements, etc.? A client of mine recently mentioned that another firm suggested he spend $29.50 PER CLICK on Google AdWords, which almost caused me to fall out of my chair. If you’re paying that much per click, with no guaranteed turnover, STOP NOW and read the rest of this article.
To begin, ranking high in search results will be heavily dependent on your Alexa ranking as well as your Google PageRank. The Alexa ranking is your numerical rank when compared to all websites in your particular region or throughout the world; there are various ways to break the numerics down. On the other hand, your Google PageRank is a ranking from 0 out of 10 with 10/10 being the best or highest ranking. These 2 elements are key to success. Additionally, your website meta description and title will be extremely important to your search engine rankings.
Backlinks are an excellent way to build a higher PageRank and better/lower Alexa ranking. A Backlink is a site that’s linking to yours, thus adding points to your own site ranking when factoring in Google’s algorithm; ultimately boosting your sites “value.” Backlinks can range from having a signature on a forum that’s linking to your site, to a directory listing. If you have an online business I highly suggest signing up for relevant business directories. Additionally, achieving a large number of Backlinks can be achieved by signing up for various high-ranking social or business networking sites such as Biznik.com, which I love. An excellent way to analyze Backlinks is the following website: http://www.backlinkwatch.com/
Aside from building links and a higher Alexa ranking, the title and meta description of your webpage are just as important. In our testing we found that simply adding text and a more distinct description has helped clients like you wouldn’t believe. For example, let’s say your company sells baked good to Beverly Hills and your website title is simply your company name — Brainchild Baked Goods. Your website title should read “Brainchild Baked Goods Servicing Beverly Hills, Los Angeles, Culver City.” This will allow potential customers to search for the product and location; ultimately reaching your site and hopefully purchasing. The meta description is just as important and should include 20-25 words with the most important words appearing towards the beginning.
Finally, the icing on the cake. After 2 months of monitoring keywords, restructuring our title and meta description, as well as building Backlinks, The Brainchild Group [http://www.thebrainchildgroup.com] is organically placing #1 in Google and many other search engines when searching for Beverly Hills marketing firm, Beverly Hills design firm, Beverly Hills marketing, marketing in Beverly Hills, etc. Please see below images and rest-assured the “proof is in the pudding.”
In conclusion, optimize the keywords on your website, build your Alexa ranking, and get as many Backlinks as possible! It will work wonders!
The Brainchild Group
The Brainchild Group is a Los Angeles SEO Company that specializes in strategic search engine optimization for a variety of industries. Corporate SEO, Restaurant SEO, Law Firm SEO, WordPress SEO, and the list goes on.