The housing market is still doing quite horrible, and real estate agents have been hit hard. With sales down, and marketing budgets very limited, marketing real estate has become increasingly difficult.
One excellent way to increase sales and brand exposure is to identify and target a specific niche. For example, are most of your clients looking for a loft in Los Angeles? If so, focus specifically on lofts and offer information, photos, videos, and anything else that may bring in potential buyers. Loft Living LA has done an excellent job in identifying a specific market and I see them mentioned all over the internet. Kudos!
Niche marketing applies to all forms of real estate including: commercial real estate, residential real estate, luxury homes, lofts, single family homes, hillside homes, horse ranches, lakefront homes, beach property, etc. Realtors should focus their marketing on one, some, or all of the niches — it all depends on the realtor. The important thing is, tailor each marketing effort to the specific niche you want to reach. Broadening a marketing campaign is more cost-efficient, though less effective at times like these.
In this day and age, offering a broad range of real estate services has become more of a negative than a positive. Potential customers want a real estate agent that’s experienced with the property in question, and often find such a realtor through the internet. Properly targeting a real estate niche will increase online exposure and bring in more qualified clients.
Moral of the story: Find a niche and target it.
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Sincerely,
Aaron Schoenberger
The Brainchild Group specializes in profit-increasing internet marketing campaigns for realtors across the United States. For a free consultation, feel free to give us a ring at (310) 876-0874 x1 or visit our Contact Page.
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