Archives for October 2009

The Federal Trade Commission (FTC) has approved final revisions to a guide that will outline the legalities of testimonials/endorsements on blogs and in the social media world in general. The guide, which is the first update to this particular category since 1980, is intended to reign in the wild world of blog marketing and add a sense of transparency to the industry. As blogging has slowly evolved into a part of daily life, blog visitors often find themselves stuck in a cloud of confusion. Are reviews really reviews? Is someone’s opinion REALLY their opinion? Well, the FTC is here to change that.

Blogging has become an integral part of daily life for many individuals/companies throughout the world, and the future is gradually leaning towards a blog-centric universe. WordPress, which is in my opinion the best blogging platform, has been instrumental in the blog world and optimizing current, high-traffic WordPress blogs for SEO (search engine optimization) can be an instant money maker. Proper SEO = more exposure, more traffic and more revenue.

Backlinks are a key player in the search engine optimization world, and building a large number of quality, relevant, “do-follow” backlinks will greatly improve Google PageRank and SEO in general. PageRank is directly related to a few factors and backlinks play an integral role in overall website ranking.

StarKist, which was recently acquired by Korean food mogul Dongwon, is pouring $9-million into a new ‘Think Tuna’ marketing campaign that highlights the benefits of tuna and slings Charlie the Tuna back into stardom. With the economy still at a low, an increasing amount of consumers are purchasing canned tuna, so this marketing campaign truly hits the spot.

Web marketing has become an integral part of marketing any business, and the days of old school postcards, costly television commercials, and semi-effective print advertisements are out the window. Web marketing is the wave of the future and focusing on building a coherent, well-known online brand is key to success.

Last night I was bored at home and decided to take a quick 5-minute drive to Century City and snap some photos of the cool scenery. I was accompanied by my good friend and colleague Josh Cho, who’s a seasoned photographer and photography teacher. I’ve known Josh for over 10 years and love the guy.