Social Media marketing, since its conception, has been a revolutionary aspect of online marketing providing direct interaction with friends, family and potential customers. Through our human need for interaction, and isolation due to work, location and other factors, we as humans have flocked to social media like flies on…. You get my point. It’s contagious, it really is.
However great Social Media may be, it’s truly nothing without strategically researched content and keywords. In particular, search engine optimization for social media is imperative. This is no joke grasshoppa, I speak the truth.
Search Engine Optimization (SEO) focuses on researching hot topics and keywords, then methodically organizing a site and its content so it ranks well in search engines. Having a cool blog, a well-made viral video, and other forms of Social Media is excellent, but losing out on traffic (and profit!) due to a failure in properly targeting your market is unforgivable. How can I forgive you?
Well, I’m only kidding, not only will I forgive you, I will help you.
If there’s one thing to remember about beginner search engine optimization for Social Media it’s: Google AdWords Keyword Tool. This tool will allow you to research keywords and phrases to determine the amount of traffic (or clicks) they receive. When making a blog post, adding a viral video to YouTube, or performing other Social Media duties, be sure to use the keyword tool to determine the best and most effective information to include.
Search Engine Optimization for Social Media is about taking excellent, catchy content and physically, or shall I say internetically, delivering it to the masses. Having cool social media but limiting its exposure by failing to adhere to SEO standards is detrimental to success of the effort itself.
Tip for the day: Social Media + SEO = Success
The Brainchild Group