Web marketing has become an integral part of marketing any business, and the days of old school postcards, costly television commercials, and semi-effective print advertisements are out the window. Web marketing is the wave of the future and focusing on building a coherent, well-known online brand is key to success.
The web marketing mix includes various mediums and effectively/collaboratively targeting each medium will produce a broad range of online presence including viral videos, articles, press releases, successful search engine optimization and much more. The key is having a common goal and achieving that goal through the use of various mediums. I often see marketing efforts that are all over the place, and have no common goal, which is something that needs to be rectified.
When implementing keywords, I suggest mapping out your top 10-15 keywords and specifically targeting those words. The intended keywords should appear on the page title of your website as well as the meta keywords, meta description, and page content. This is search engine optimization 101. The keywords should also be carried over to video descriptions and titles, press releases, articles, business directory listings, and any other online promotion. Find your best keywords and stick to them.
Deciding on the best and most cost-effective web marketing tactic is another topic in itself. Web marketing includes everything from pay-per-click ads to Flash banner ads to email newsletters, and choosing the best for your business is very important. Please find my picks for the best web marketing mediums (in no particular order) below:
- Search Engine Optimization (SEO)
- Viral Videos
- Press Releases
- Banner Advertisements
- Blog Posts/Articles
- Functional Website Design
- Social Networking
- Social Bookmarking
- Business Directory Submissions
- Local Business Listings
The Brainchild Group
The Brainchild Group is an Interactive Marketing Agency that provides strategic, professional internet marketing and website design services to a variety of businesses. We specialize in Social Media Marketing, Flash Website Design and Search Engine Optimization — Corporate SEO, Restaurant SEO, Law Firm SEO, WordPress SEO, and Real Estate SEO. Please feel free to CONTACT US for a consultation.