The question comes up over and over again — why are blogs more SEO-friendly than websites? What makes them so special? This article touches on some of the benefits of blogs and why they rank much better than most websites.
For one, blogs are content based, which search engines love. As many of you have heard, “Content is King” and this is one of the main reasons blog platforms rank well in search engine result pages (SERPS). Text itself the main determining factor and blogs promote an abundance of text, thus causing sites to rank higher.
Secondly, blog platforms such as WordPress are optimized for SEO out of the box. Yes, there are a host of plugins that can be installed to achieve optimal SEO results, though having a standard WordPress blog will always rank higher than a replica website built in HTML or another language. This makes blog platforms ideal for marketing beginners and small businesses.
Thirdly, search engines love, and I mean love, dynamic content. Consistently updating a website promotes higher rankings and more frequent crawls. Blog excel in delivering a quick, easy way to deliver dynamic content on the fly. Entries can be entered in 5-10 minutes and can even be done via mobile phones. Website content management systems (CMS) typically do not allow for such ease of use.
In conclusion, when looking to build a website, I suggest you look into blog platforms, namely WordPress. If anything, combining WordPress with a current website will help with content and SEO issues.
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The Brainchild Group
Aaron Schoenberger is Founder of The Brainchild Group — a top online advertising agency that specializes in strategic SEO and Social Media. He’s known for his work with celebrity clients, top restaurants, professional athletes and Fortune 500 companies. Feel free to Contact Us for more information.