Verizon has stepped into the viral world and released one cool, cutting-edge television commercial that really caught my attention. I’m a professional marketer, with over 10 years experience, and commercials hardly ever amuse me. Well, this one did.
The commercial shows stealth fighters screaming through the sky and dropping little pods, which look just like bombs. When I saw this I was thinking what the heck, another video game? Then the commercial shows people in various places viewing missile-like objects flying through the sky. Eventually, the pod lands, forming a crater, and opens up to display a mini-LCD-looking device. The grand finale — “Drop Date 11-06-09” appears.
What makes this a viral commercial/video?
1) No logo, branding or anything indicative of the manufacturer is shown until the very end, at which point the Verizon and Google logos are displayed for one second.
2) As the pod opens towards the end of the commercial, a tiny device is shown for less than one second, thus intriguing viewers and leaving them wanting more. What is this device? As the man in the commercial says: “what in the world is that?!”
3) Finally, at the very end of the commercial, we’re left with the words “Drop Date.” Product launch? Availability? Meteor Shower? Who knows what this means and we’re left wondering.
The icing on the cake: the new Droid is based on software that Google developed and Google’s executives recently purchased a Fighter Jet to accompany their other planes. How cool is that? I want one. Gimme gimme!
I hope you enjoyed this article and be sure to lookout for the new Droid. You’re welcome to share your thoughts on the device by commenting below.
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