A website is truly the online face of your business and will provide a first impression to potential customers, and we all know how important first impressions are. When designing a restaurant website, there are many things to consider. Simply tossing up a website to promote your restaurant will do very little good. This article provides insight from a top marketing and web design firm on how to effectively design a restaurant website, achieve high rankings in search engines, and increase online brand exposure.
The design of a website is an integral part of building a successful online brand. Website design should be functional, attractive, catchy and most importantly branded. The website should feel as if you’re sitting in the restaurant and enjoying a meal. Make potential customers feel at home, comfortable, directly answer any potential questions, and have contact information present throughout the site. Without professional graphic design a website will be prone to failure. This is the harsh reality.
Choosing a reliable, helpful website host ensures your website loads quickly and has no down time. The last thing you want is potential customers finding your website and having trouble loading the site, or receiving a server error. Not good! The cost difference between reliable and unreliable hosting services is quite nominal, so don’t cheap out on hosting. Trust me.
Search Engine Optimization (SEO)
Optimizing a restaurant website for search engines is extremely important. Simply said, if potential customers do not see your site in search engines, usually within the first page or two, they will visit a competitor’s site. SEO focuses on placing a website at the top of search engines, which increases traffic, exposure and revenue. Restaurant websites should:
- Optimize all Meta information
- Build backlinks
- Focus on local SEO and local business listings (e.g. Google Maps)
- Optimize all photos and videos for SEO
- Website should include a blog to help with SEO
Lastly, GOOD LUCK! With hard work your restaurant website will begin to attract a large amount of online customers and sales will boom. Though it’s hard work, and takes a lot of research, it’s well worth it!
The Brainchild Group is a top marketing and design firm that specializes in website design for restaurants and food products. We’re a group of business professionals that have a true passion for food, and combine this gastronomic interest with many years of marketing/design experience to produce functional, attractive, memorable restaurant websites for the new age. Please feel free to CONTACT US for a free consultation.
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