Lately, I have been seeing the American Express ‘Smiley Faces’ commercial all over the place and, to be honest, I truly love it. As I have said many times before, I’m a critical person and catching my attention is very difficult (if possible). But, to my surprise, American Express kicked butt with this commercial.

The television commercial shows smiley faces on a variety of every day objects including a coffee cup, leather chair, purse, jacket, bath tub, shower curtain, scale, shopping bag, headphones, boat, airplane, etc. One cool, thoughtful, memorable, unconventional commercial.

American Express — Everyone in our office loves the new advertising campaign! And, how can we forget: big kudos to Ogilvy & Mather for creating another profitable commercial. Keep up the good work everyone.

Sincerely,
Aaron Schoenberger
The Brainchild Group

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