Internet marketing is on the rise, and each day an increased number of people are using the internet to find answers to life’s questions. How can I market my business? How to make pulled pork in a smoker? Or, as seen in Google’s recent ‘Parisian Love’ commercial, how to find love in Paris? The point is, the internet is nothing to ignore and recently many corporations and large companies have realized this.
Corporations often spend $25,000+ on website design/development, and spend anywhere from 2-25% of gross annual income on advertising. This means the companies are putting out a lot of money and, especially when it comes to online presence, they are still lacking. The websites may be representative of the respective company, and are built well, but rank poorly in search engines. This is a big downfall. Search Engine Optimization (SEO) aims at rectifying these issues and boosting profits via organic, natural methods.
Please find 3 reasons for corporations to hire a professional SEO consultant below:
An expert SEO consultant will step in and be able to pinpoint current issues with a website, then provide insight on ways to improve the site based on SEO best practices. By optimizing a site for SEO, it will attract far more traffic and allow other, more costly, marketing mediums to be cut down.
For companies, especially corporations, branding is essential. It’s how customers (or potential customers) remember your company and what keeps them coming back. Branding is conventionally thought of as a logo, letterhead, business cards, and other stationary items. Though, branding has become so much more. The way a company’s website appears in search engines is very important. Faulty, incomplete meta information can automatically turn search engine users away. A Corporate SEO Consultant will be able to fix these issues.
By strategically targeting keywords/demographics, SEO will increase website traffic, provide more widespread brand exposure, and will ultimately lead to new customers. It’s a numbers game based on good ole’ conversion rates, which we all love.
Good luck marketing your corporation and feel free to CONTACT US with any questions you may have.
The Brainchild Group