Lately, I have seen a large influx of websites that are trying to target keywords by simply stuffing large amounts of text on their homepage or footer. This is really a no no. SEO is not about tossing a load of keywords into a page.
The proper way to target keywords/phrases is to create pages or content specifically based on those keywords. Adding paragraphs of keywords will turn away potential customers and damage the importance of your content itself. This will lead to a high bounce rate.
Remember the above information when working on SEO. It’s extremely important.
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