As we all know, e-commerce is becoming increasingly popular by the minute, and online sales are projected to rise steadily in the future. Due to such, companies like Hostway and Zeus Technology have conducted an ingenious study that highlights the negatives of e-commerce in the world today.
The survey took samples from over 2,000 U.K. consumers and analyzed their online shopping habits. It found:
- The average British online shopper spends an average of 2.5 days per year waiting for websites to load.
- In waiting for sites to load, many potential customers abandon their shopping carts, which results in approximately $8.5 billion in lost sales.
- Of the over 5 transactions abandoned per person over the last 12 months, 46% of consumers blame their actions on slow load time.
- 24% of online shoppers abandoned carts due to advertising annoyances.
- 16% abandoned carts due to faulty navigation.
- 13% jumped ship as a result of poor internal linking structures.
Though this information doesn’t necessarily apply to online consumers throughout the world, it does give insight into consumer trends. I am sure that a similar study connected within the United States will yield results that differ less than 15% from the above-mentioned findings.
Interesting information for online marketers and SEO professionals.
The Brainchild Group