In this day and age, a period of overwhelming entrepreneurship, understanding how to cost-effectively launch a successful online marketing campaign is key to success. When a revolutionary product catches the public’s interest there’s simply no time for trial and error.
To help guide new businesses in the right direction, I have decided to write this article which is based on my 10+ years of online marketing experience ranging from working with the first banner ads (late 90’s) to blog marketing and SEO.
First of all, when creating a business, you must understand that having a website is crucial. Some old school business folks are hesitant when the dreaded word “website” arises but, in all reality, it’s nothing to be afraid of. In 2010 and beyond, a website will be the number one (numero uno!) marketing tool for companies across the globe. There’s truly nothing that compares. Due to this, I suggest putting extra emphasis on creating a user-friendly, branded website to promote your new business.
Secondly, while the website is being created, be sure to focus on Search Engine Optimization (SEO) and development of the site using SEO best practices. I, personally, love WordPress for almost all small business websites and even some large corporate sites. It’s very SEO-friendly out of the box, can be customized like a Mustang Cobra matched with an American Express Black Card, and can be updated in a jiffy. Once the site goes live, work on building incoming links with relevant anchor text to interior pages of your website (e.g. http://www.shmohawk.com/services).
Thirdly, remember that Social Media is your friend. Blogs, forums, viral videos, etc. are all excellent ways to gain online exposure and the best part is they’re free! I suggest providing information via blogs and creating cool, catchy viral videos that can be uploaded to YouTube and other video websites.
By following the above tips, your business will be able to gain a large amount of online exposure while simultaneously sidestepping costs for Pay-Per-Click, magazine ads, television commercials and the list goes on.
Lastly, if I can ask you to do one thing for me it’s: have fun! Business should not be stressful or boring, so make sure you love what you’re doing and do it the best you can.
I hope this article has been helpful and good luck!
The Brainchild Group