I recently read an article about a face transplant that took place in Spain, which for me, like everything else, relates to marketing in one way or another. While reading the article I thought to myself: What about businesses that need a face transplant? A revision of their branding and a new appearance that fits their goals as a company.
As marketing efforts shift to online mediums, companies are realizing the importance of online branding and their internet face, so to speak. Online branding plays an important role in overall marketing as, nowadays, most potential customers research products/companies online. Before making a purchase potential customers will utilize search engines to find answers to their questions. This, my friends, is where online branding comes in.
To attract online customers and promote a company in the best possible light, businesses should strategically structure their website meta information in a way that adheres online branding to the overall brand strategy. This is very important.
And, more importantly, businesses should monitor their top keywords/phrases and make sure search engines are retrieving proper, relevant, branded results. By doing so, companies can ensure potential customers are seeing listings in search engines that pertain directly to their wants and needs. Ultimately, as statistics show, this will lead to increased revenue.
I hope this article has been helpful and good luck with your online branding.
The Brainchild Group
The Brainchild Group is a Los Angeles Advertising Agency that specializes in Professional SEO and Social Media marketing for businesses around the globe. Please feel free to Contact Us for a consultation.