Marketing a business, especially a new company, in a bustling city like Los Angeles, California is quite a task. You have thousands of competitors and need to stand out from the crowd. But the big question is: How?
Step one is to create a branded, catchy website. A website will be your number one online marketing tool. It provides information on your company, allows you to directly communicate with potential customers via a blog, and is your online “face” so to speak. Don’t skimp on the website, trust me.
Secondly, in this day and age, blogs are extremely important. In particular, having a WordPress blog on your website is essential. News, sales, press releases and other information can be posted then socially bookmarked on a variety of sites (Digg, Stumbleupon, etc.).
Thirdly, all of your internet marketing efforts should revolve around Search Engine Optimization (SEO). This includes your website structure/content, blog posts, image titles and alt tags, etc. SEO is crucial and should not be ignored. The goal is to place a website or piece of content at the top of search engines for a variety of keywords, which your potential customers are searching for. High placement in search engines equates to decreased marketing expenditures and increased profits.
I hope this article has been helpful and good luck!
The Brainchild Group
The Brainchild Group is a Los Angeles internet marketing and SEO company that specializes in professional SEO, website design, blog marketing, viral videos, press releases creation/distribution and forum marketing. Please feel free to Contact Us for a consultation.