With mobile advertising on the rise and expected to grow by 45% in 2010, a large influx of businesses are jumping on the mobile marketing bandwagon. And, when marketing via a mobile platform, having working knowledge of mobile Search Engine Optimization (SEO) is extremely important. In particular, understanding geotagging is key.
Geotagging and Geo Targeting relate to the location of a website or piece of content (blog post, photo, video, etc.). Basically, entering geo information is like slapping a sticky note on a piece of content and saying it’s from here: XY (longitude/latitude). By designating such a location, search engines are able to display results relevant to the region. This does not mean that geotagging your content will make it appear at the top of search engines, though it does give a small boost according to my research (depending on search engine). I began geotagging content and collecting data a little over 2 years ago.
Regarding meta titles and their correlation to geotagging, I believe as geotagging becomes more weighted in the eyes of search engines, the importance of location in meta titles will decrease. Currently, if targeting a specific region, it’s best to mention the region in the meta title. However, if search engines begin putting more weight in geotags we may be able to scrap location from titles altogether. Ultimately, this would expand meta title real estate thus allowing room for additional product/service-related keywords.
Since mobile phones commonly filter search results based on geotags and user location, I think understanding the connection between geotagging and mobile SEO is very important.
I hope this article has been helpful and may the force be with you!
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