To begin this article, I must say that I am, and always have been, a seafood fanatic. When I was very young my favorite dish was “Oysters Rockefeller” and to this day I crave seafood on a minutely basis. Lobster, crab, scallops, shrimp, fatty tuna, sea urchin, oh my! Aside from my cat (Shrimpy) seafood is my best friend.
For seafood restaurants or companies that sell seafood, manufacture seafood-related products, or promote vacations that focus on seafood, marketing via the internet is extremely important in this day and age. Potential customers want to see and understand a product before they purchase, and these same customers research products online before making a final decision.
To increase exposure and boost revenue, seafood companies must utilize the internet. For example, if a foodie is looking for the best seafood restaurant in Florida they will most likely jump on Google and enter a search query along the lines of “best Florida seafood restaurant” and this will usually play a large role in their final decision on where to dine. If they find a positively reviewed seafood restaurant close to their home, or one that has a website which looks amazing and has media (photos/videos) of seafood dishes, they will immediately salivate, thus resulting in a visit shortly thereafter. A visit equates to a sale and this ultimately leads to increased profits. See where I’m going with this?
In wrapping this up, if there’s one thing I can suggest it’s for seafood restaurants and seafood-related businesses to take advantage of catchy website design, social media marketing and SEO. It’s vital to your success and is available only a call away.
I hope this information has been helpful.
The Brainchild Group
The Brainchild Group is a Los Angeles advertising agency that specializes in strategic online marketing for the restaurant and food industry. Please feel free to CONTACT US for a consultation.