The travel industry is a very competitive arena with hotels and resort destinations spending over $100,000 per month to advertise dream vacations. Standing out from the crowd can be difficult, but it doesn’t have to be.
In recent years, hotel and travel marketing has shifted to online mediums with companies using the internet to market hotels, cruises, guided tours and vacation destinations. This includes the use of social media marketing (blogs, social networking, etc.) and a heavy emphasis on Search Engine Optimization (SEO).
SEO is by far the most important marketing medium for the travel industry. Vacationers browse search engines for information on destinations, and ranking at the top of search engines (Google, Bing, Yahoo) is vital to success. For example, if someone lives in Los Angeles and wants to book a 2-week vacation in New York City, they will most likely jump on a search engine and look for the best hotels, deals on hotels, the best restaurants, tourist destinations and other queries. The goal is to place your company website at the top of search engines thereby bringing business your way.
SEO for the travel industry costs far less than television commercials and print advertisements, and it has a higher conversion rate that is able to be tracked. This makes it the preferred method of travel/hotel marketing in 2010 and beyond. Hotels, resorts, cruise companies and other businesses need to utilize SEO in order to have an edge over the competition; most of which are using SEO already.
I hope this information has been helpful and please feel free to CONTACT ME with any questions you may have.
photo by Aaron Schoenberger
The Brainchild Group
The Brainchild Group is a leading online advertising agency that specializes in strategic, professional SEO and social media marketing for hotels, travel destinations, cruise companies and other hospitality-related businesses around the world. Please feel free to call 310-876-0874 or email firstname.lastname@example.org for a consultation.