In a frantic and new age attempt to improve its brand reputation after the Gulf oil spill, BP has invested in a huge Pay-Per-Click (PPC) campaign by bidding on keywords in Google, Yahoo and Bing to hopefully filter search engines users to the press section of their website as opposed to other sites on the net. Hot keywords such as “oil spill” and “Gulf oil spill” are among the many queries BP is bidding on.

Personally, I feel that brand reputation management should come after a disaster has subsided and marketing efforts should be made only after the initial problem is fixed.

Please find a few screenshots below, which demonstrate the PPC campaign BP has put together.

What are your thoughts?

Sincerely,
Aaron Schoenberger
The Brainchild Group