Marketing a business in Chicago is quite a difficult task — it’s the largest city in the Midwest and the third most populated city in the United States. Creating a new business or marketing an existing business and succeeding is no walk in the park.
To add an even greater challenge to the mix, according to CNN: “Chicago was named the fourth most important business center in the world in the MasterCard Worldwide Centers of Commerce Index.” Additionally, Chicago is listed as one of the top ten Global Financial Centers and for these reasons Chicago companies must ensure they’re putting their best marketing foot forward. There is a lot of competition out there, and companies must gain an edge over it.
My first tip for businesses in Chicago is to utilize Social Media channels such as blogs, video content (e.g. YouTube), message boards (aka forums), social bookmarking websites, social networking sites, and other Social Media channels. These marketing mediums need to be utilized on a daily basis — being lazy is not allowed and is grounds for removal from the Social Media Cool Kids Club.
Search Engine Optimization (SEO) is an integral part of marketing a Chicago company via the web and focuses on placing the company website at the top of search engines, which will increase exposure, increase website traffic, and ultimately increase revenue. For example, if a restaurant is known for having the best BBQ in Chicago, they better rank at the top of search engines (e.g. Google) for such. The same applies to other types of businesses including law firms, accounting firms, hotels, spas, car dealerships, clothing stores, financial institutions, jewelry stores, electronics stores and every other type of business one can imagine.
Lastly, I highly suggest Chicago businesses look into hiring a Social Media consultant or an SEO consultant. Bringing in a professional will eliminate the trial and error period inherent with learning SM/SEO as well as hundreds of hours of research. The goal is to make progress now — today — not wait till the learning curve has subsided to see real, tangible results.
I hope this article has been helpful and good luck marketing your company!
The Brainchild Group
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