Though I am a kind person by nature, I feel the need to disrupt everyone’s Sunday dinner by showcasing the 3 epic failures of newbie SEO practitioners. Some mistakes are made out of ignorance, which I don’t look down upon as knowledge takes time to grow, and others are made out of outright greed combined with a sophisticated lack of intelligence.
This article will help businesses and SEO companies/consultants progress from a grasshoppa standing to that of a Jedi… Even Miyagi himself will be proud.
The idea of creating multiple websites catering to each keyword set or target market is a big waste of time. Each time you create a new website you are stuck with a multiplication of your research, content and SEO efforts. Creating content, building backlinks and researching placement for one popular site is difficult enough, why focus on multiple sites if you don’t have to? Additionally, having content under one domain with deeplinks and strategic internal linking eliminates the need for spreading a faux web on the net (creating multiple, useless domains).
Newbie SEOs and companies trying to sell more websites promote the multiple domain concept, though a professional SEO consultant will tell you it’s a waste of time. For example, look at all large multi-million dollar corporations that keep everything under one domain but strategically utilize sub-domains and sub-folders. This is the proper way to do it.
Many years ago on-site keyword density was important, but now that has gone out the window. Newbie SEOs are researching and implementing specific keyword density ratios that are, sad to say, a waste of time. Then, there are the SEO companies that are charging to optimize content for specific keyword densities when in fact such don’t apply anymore. I have no problem with people learning SEO making a mistake on their own site, but I do have a problem when companies charge businesses for a service that will help diddly-squat.
If you are paying for link exchanges or other paid links, again, it’s a waste of time. Google looks down upon paid links and can actually deduct points from your ranking or ban you for such. Companies hiring SEO consultants/services should not pay for links because it may hurt the business in the long run.
Stay on the ball and will you have failures? Not at all.
The Brainchild Group