Another good ole’ Monday in the SEO world: The weather is nice in Los Angeles, stats are through the roof, going to Gyu Kaku for Japanese BBQ in a few hours, and my cat didn’t wake me up at 5am. I’m a happy camper.
And, to put the icing on the cake, we just received a call from a potential client and I had to have a little fun. After all, isn’t having fun what life is all about?
I was in the process of researching our blog stats for the past hour and noticed that our site had received a visitor that searched for “LA Law Firm SEO Company” who decided to call just as I was looking at their keyword search. What a coinkidink.
Here’s how the conversation went:
Potential Client (PC): Hello, I’m calling regarding your SEO services for law firms. My Los Angeles entertainment law firm is looking to rank at the top of search engines and improve our web presence.
Me: Thank you for contacting us and we can definitely improve your ranking in search engines, gain online exposure and boost revenue.
PC: That’s exactly what we’re looking for. What do your monthly retainers include and what is the cost?
Me: Before I continue, I must ask you: What made you search for “LA Law Firm SEO Company” and why did you decide to click on our website?
PC: What? How did you know that? That’s exactly what I searched for.
Me: I see things… I’m psychic. It’s a mix of genetics and hundreds of bowls of Wheaties. No, just kidding, I was looking at our website analytics and saw your search query then your call came in 5 minutes after the search so I figured the two were connected in some way.
PC: I didn’t even know that was possible!
In the end, the potential client was converted to an actual client because they were impressed with the samples I furnished as well as our ability to track/analyze website statistics.
The moral of the story is to monitor website analytics on a consistent basis to get a feel for one’s target market. Understand potential customers and use information gathered to create effective online marketing campaigns.
The Brainchild Group