Have you ever gone about your business — enjoying the social media world — when all of the sudden an intruder steps forth? A reckless individual that is using social channels solely for the purpose of making sales, not to help the social community as a whole. If so, you’re like many of us.
Now that social media marketing has entered the forefront of business promotion, companies throughout the world are attempting to market via social mediums with astonishingly pocket-sized success. Problems arise when companies engage in pushy tactics to attract customers via social channels as this is, mark my word, a super no no (aka nicht nicht).
The purpose of social media is to communicate with customers and potential customers on a personal level — one that shares a common interest. If a company is selling BBQ equipment online, then cook up some BBQ and share a video with customers. If a company sells exotic cars, take a video of a car and write an article about it. The list goes on and on. But, whatever you do, don’t be a degenerate and say “Hello, I have BBQ equipment for sale” in a Facebook message or post a corny video on YouTube about your exotic car store offering 100% financing. These sort of actions are wrong on all levels.
Moral of the story: Being contacted through social channels with “salesy” messages is like having a person call your home phone and say: “Hi it’s me calling for you.” Gets absolutely nowhere for the marketer. Or, shall I say pseudo marketer. ::evil laugh::
Speaking of calls, I just received one from my bed.
The Brainchild Group