May I begin by saying that this article is for Social Media marketers throughout the world, and for business owners who have attempted to market their company via social channels only to be shot down like a cold slap in the face. Or, as people in the social world commonly say: “flamed” (more prevalent on forums).

When interacting on social websites there are a couple best practices (among many) that all Social Media agencies and internal marketing teams must abide by. Get these wrong and you will know it.

Establish a Social Media Identity
An integral part of Social Media success is portraying a transparent, coherent image. Don’t be the funny guy one minute, the intelligent reserved person the next, then the immature kid arguing on social websites a day later. You must remember that almost everything posted online can be found in search engines, so you must establish a clear, representative identity that relates to your target market(s).

Slice of Sales Pie? No Thank You.
Do not, I repeat do not, push sales on Social Media sites. Interact with potential customers on a personal level, provide them with information, and let them make a decision that best fits their wants and needs. Pushing sales on social channels is a big no no.

I hope this information has been helpful and may the force be with your Social Media campaign.

Aaron Schoenberger
The Brainchild Group

The Brainchild Group is an online advertising agency that specializes in strategic, professional Social Media and SEO campaigns for companies throughout the world. Clients include: top restaurants, Olympic athletes, Fortune 500 companies and mom-and-pop shops. Feel free to Contact Us for more information.