The other day I decided to indulge in a sammy from Subway and noticed a bright yellow sign staring me in the eyes like a deer in the headlights. Subway Restaurants, at least in Southern California, have adopted Social Media in a big, big way: Stereotypical photos of glorified vegetables have been replaced with a sign prompting guests to follow Subway on Twitter.
I was quite surprised when selecting my bread (Italian Herbs & Cheese thank you very much) to see a Social Media call to action staring me down. I had just gotten off a conference call regarding Social Media and, being someone that has been in the online advertising industry for 10+ years, it’s exciting to see restaurants and other businesses adopt Social Media marketing strategies. Before it was just a funny word, or when I really think about it, there initially wasn’t a word for the medium.
In Subway’s case, their push has taken precedence over other in-store displays which is a clear sign of how integral Social Media is. Companies, whether small or large, can no longer ignore it. Don’t believe me? Check out the below photo.
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The Brainchild Group
Aaron Schoenberger is Founder of The Brainchild Group — a top online advertising agency that specializes in strategic SEO and Social Media consulting. He’s known for his work with celebrity clients, top restaurants, professional athletes and Fortune 500 companies. Feel free to Contact Us for more information.