There comes a time in life when we must put our pride aside and admit ignorance; whatever the final outcome may be. Having the ability to honestly say not what we know, but what we don’t know, is the mark of a true expert in my opinion. This can be a renown chef that hasn’t tried a particular technique or an online advertiser that specializes in Social Media but knows nothing about PPC. There will always be things we don’t know, and there’s nothing wrong with admitting such.

Over my 10+ year tenure as an online advertising buff (no, not muscles), I have seen the term “expert” tossed around very loosely — like a lone quarter spinning in a drying machine. I hear of horror stories and fix a lot of problems generated by so-called experts, and it really irks me.

In conclusion, I have more respect for someone that can simply say “I don’t know” or “I can’t do that” than an individual who promises the world and delivers a pebble. Think about this the next time you’re asked a question or someone inquires about your expertise.

Aaron Schoenberger
twitter.com/TheSchoenberger
(310) 876-0874 x1
The Brainchild Group

Aaron Schoenberger is Founder of The Brainchild Group — a digital advertising agency that specializes in innovative Search Engine Optimization (SEO) and Social Media marketing strategies. He’s known for his work with celebrity clients, top restaurants, professional athletes and Fortune 500 companies.