It’s official! HP is stepping up their game and entering the tablet PC market with one fine piece of machinery that’s creating quite a buzz on social websites: The HP Slate 500. Let the showdown begin!
Our good ole’ friends at Engadget posted an informative, well-written article on the HP Slate 500 which highlights its shnazzy features. According to Joanna Stern, the HP Slate is “powered by a 1.86GHz Intel Atom Z540 processor, 2GB of RAM, 64GB SSD and packs Broadcom’s Crystal HD accelerator for handling 1080p video. (The included dock has an HDMI-out port if you want to hook it up to the big screen.) Obviously, the 8.9-inch capacitive touch Slate runs Windows 7 Professional, but it’s got a Wacom active digitizer for taking notes, which certainly sets it apart from the other Win 7 tablets we’ve seen over the last couple of weeks. Oh, and don’t forget its front facing VGA cam and 3 megapixel camera on its back.” With a price tag of $799, the plethora of features seem right at home.
The past few months I’ve noticed tablets receive an overwhelming amount of attention on social websites which will, mark my word, lead to excellent sales numbers and decreased marketing expenditures (compared to other products). Electronics manufacturers/retailers around the world need to watch how tablet PCs — Amazon Kindle, Samsung Galaxy, Apple iPad, HP Slate — are being rolled out, and take note of successful marketing tactics. Social Media has been a driving force behind the tablet PC boom and much can be learned from analyzing marketing efforts and reactions to such.
Photo credit: HP
Aaron Schoenberger is Founder of The Brainchild Group — a top online advertising agency that specializes in strategic Search Engine Optimization (SEO) and Social Media marketing. He’s known for his work with celebrity clients, top restaurants, professional athletes and Fortune 500 companies. Feel free to Contact Us for more information.