You have done your due diligence, set aside a marketing budget for an exposure-inducing Social Media campaign, now you’re in search of the best, most creative, experienced Social Media agency in London to take your business to the next level. Excellent start. Now the question is: Have you thought about the fact that the best may not always be the closest? And, do you have all of your ducks in a row?
To touch on locality, in this day and age some businesses (e.g. local restaurants) have a restricted customer base that relies on locals and tourists (if applicable). Though, when it comes to finding an advertising agency, location truly doesn’t matter. Most advertising agencies work with clients from around the world and are not chosen based on their location, but instead their expertise. With novel inventions such as the airplane, high-speed internet, email and infrared ranges (I love to cook, sorry) business can be done anywhere, anytime. My suggestion for companies in London is to think outside of the box — or shall I say borders — and find a Social Media agency that possesses the below qualities:
- Track record of results achieved via Social Media
- Thorough knowledge of Search Engine Optimization (SEO)
- Branding experience
In regards to having one’s ducks in a row, I recently wrote an article titled “Social Media Marketing: The Crossroads of Brand Success & Failure” which highlights the fact that one’s brand must be solidified, and a representative Social Media campaign must be brainstormed, before engaging in any social interactions. Failure to choreograph a solid plan, or have your ducks in a row, will be disastrous.
In conclusion, I hope this article was helpful and I wish businesses throughout London the best of luck in addition to a ::high five::
Aaron Schoenberger is Founder of The Brainchild Group — a top online advertising agency that specializes in SEO content writing, strategic SEO and Social Media consulting. He’s known for his work with celebrity clients, top restaurants, professional athletes and Fortune 500 companies. Feel free to Contact Us for more information.