The goal of investing in a website or blog is to gain online exposure and boost revenue, but a step that’s often overlooked, and can lead to lost revenue and stagnant traffic, is the act of optimizing on-site text (aka copy) and presenting such in a clear, understandable manner. Hiring a professional SEO content writer to optimize copy and ensure one’s company is represented in the best, most accurate light is important for 3 key reasons, which I’ll share in this article.
First of all, to squeeze the most out of web real estate you must find an experienced Search Engine Optimization (SEO) company or freelancer that has proof of their SEO expertise. Though the project at hand is for content writing, it’s for SEO content writing, and having thorough knowledge of SEO — and stats to prove such — is key. Find an SEO content writer that can show you samples of their work (rankings). No samples = move on.
Secondly, it’s extremely difficult to find a comfortable blend between keyword-rich content and content that reads/flows well. An experienced SEO content writer has the ability to wordsmith text that concisely hits marketing objectives while simultaneously targeting popular keywords, including “long tail keywords.”
Thirdly, in my opinion, a professional SEO content writer must have Social Media experience in this day and age. SEO and Social Media are having an intimate relationship, and lack of knowledge in one part of the equation takes the intimacy out of things. What fun is that?
I hope this article has been helpful and good luck with your search! May the marketing force be with you.
Aaron Schoenberger is Founder of The Brainchild Group — a top online advertising agency that specializes in SEO content writing, strategic SEO and Social Media consulting. He’s known for his work with celebrity clients, top restaurants, professional athletes and Fortune 500 companies. Feel free to Contact Us for more information.