As I always tell clients, the absolute best way to gain exposure and increase sales is to approach past, present and potential customers in an informative, helpful manner. When I got a whiff of the Butterball Turkey Hotline not only was I hungry, I was impressed.
According to Mary Clingman, Director of the Butterball® Turkey Talk-Line®, “Whether it’s first-timers or veteran cooks preparing the Thanksgiving feast, we support all cooks and embrace how every generation puts their own spin on the most celebrated meal of the year.” No matter what turkey you’re cooking, and however you decide to cook it, Butterball is there to help.
Businesses around the world should take note of Butterball’s approach as it’s truly the way to go. It’s not about you, the business, it’s about your customers. Connect with customers on a personal, transparent, informative level and the rest will fall in place.
Mary Clingman and 50 other turkey gurus at the Butterball Turkey Talk-Line are available at 1-800 BUTTERBALL to answer any and all questions you may have.
Have a great Thanksgiving!
Aaron Schoenberger is Founder of The Brainchild Group — a digital advertising agency that specializes in revolutionary Search Engine Optimization (SEO) and Social Media Marketing strategies. He’s known for his work with celebrity clients, top restaurants, professional athletes and Fortune 500 companies.