Chief Marketing Officers from around the world: This article is a call to action, a fire under your tookus, a light at the end of the marketing tunnel. Search Engine Optimization (SEO) is now too big to ignore, and the unconventional has become conventional. It’s up to you, the leader of the pack, to get your team in gear and prepare for the future.
All too often I see websites, blogs, social profiles and other online properties go against SEO best practices and it hurts me…It truly does. Most corporations are not open to change, but in this instance change is necessary.
I propose the following:
- Optimize website meta titles, meta descriptions and meta keywords for search engines.
- Create and publish helpful, useful, non-salesy, targeted articles on a regular basis.
- Engage potential (and past) customers on social channels to improve authority/influence.
At this point in time, a pivotal moment where the world is jumping online quicker than Aunt Annie whips up an apple pie, failure to ride the new age marketing bandwagon has major repercussions. And, as an entrepreneur and owner/founder of multiple businesses, I don’t want to see your company fail. Hence, here I am in the flesh. Well, keystrokes.
Aaron Schoenberger is Founder of The Brainchild Group — a digital advertising agency that specializes in revolutionary Search Engine Optimization (SEO) and Social Media Marketing strategies. He’s known for his work with celebrity clients, top restaurants, professional athletes and Fortune 500 companies.
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