Social Media is the brother, sister, crazy uncle you never had but always wished you did. It’s the peanut butter and jelly on a PBJ, the icing on a cake, and most importantly it’s truly a lifestyle, not just a marketing medium.

The talk of the town, especially in recent years, is Social Media Marketing (SMM) which I’m sure all of you CMOs and marketeers are familiar with. But in raving about business uses and focusing on monetizing social channels, most people forget that it’s truly a way of life. Waking up in the morning to Twitter, then a cup of coffee, or jumping on Foursquare before taking a bite of food at a restaurant may sound crazy, but millions of people are doing it every day. The reality is, Social Media doesn’t have business hours.

For companies already marketing via social channels, or ones looking to jump start a Social Media campaign, you must understand that social marketing is a way of life. You can’t pop into work and expect to gain results from a few Tweets here and there. It’s wishful thinking and I don’t mean to burst your bubble.

Imagine if you had a close group of friends and one person shows up once a year when you *just happen* to be cooking a lobster dinner. They arrive, chit chat, eat, then take off like a bat out of hell and you don’t expect to hear from them for another year. How would you feel?

In essence, I’m trying to say that businesses must engage target markets on a consistent basis, in a personal manner. Failure to do so is, well, a failure.

Aaron Schoenberger
twitter.com/TheSchoenberger
(310) 876-0874 x1
The Brainchild Group

Aaron Schoenberger is Founder of The Brainchild Group — a digital advertising agency that specializes in revolutionary Search Engine Optimization (SEO) and Social Media Marketing strategies. He’s known for his work with celebrity clients, top restaurants, professional athletes and Fortune 500 companies.

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