Good ole’ Friday night and I’m working on a big project from home. As I sit here and sip my San Pellegrino Limonata, in a relaxed state, I have an overwhelming urge to go on a rant… Something that’s been bugging me since Twitter became popular. Alas, the ultimate Twitter misconception.
When you think of Twitter marketing mistakes, there are a lot that come to mind. These range from failed contests to alcohol-induced Tweets to accidentally posting naked photos of one’s cat. But, the ultimate misconception that many businesses and Social Media companies have is that follower count is all that matters. The more followers, the better Social Media Marketing a company or individual has. Two words for that train of thought: Epic Failure.
Twitter marketing is not about quantity, it’s about quality. Connecting with influential users, providing unique information, participating on a regular basis, utilizing hashtags and simply having fun is what makes a good Social Media campaign. Given the categorical benefits of hashtags in particular, Tweets can be filed under relevant “categories” allowing for Twitter users outside of one’s following to find them.
Companies around the world, wake up and hear the little (Twitter) birdy in your ear. Stop worrying about follower count and doling out money for Social Media consultants to simply increase followers; it won’t get you very far.
Ahhhhh I feel better now. Back to work.
Aaron Schoenberger is Founder of The Brainchild Group — a digital advertising agency that specializes in revolutionary Search Engine Optimization (SEO) and Social Media Marketing strategies. He’s known for his work with celebrity clients, top restaurants, professional athletes and Fortune 500 companies.
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