If you’re a CEO, CMO, up-and-coming marketer or small business owner, you have probably (hopefully) recognized the power of Social Media Marketing (SMM) with Twitter by now. And while performing the Twitter ballet in an eloquent manner, you have noticed that your email box is being flooded with new followers and direct messages. This is good, but also bad.
As a rule of thumb, I always create an additional email account under a client’s domain, which is used for Twitter, Facebook, and SEO efforts. This ensures all marketing emails are funneled to one address and don’t get in the way of everyday business. The last thing you want is to clutter an important email account with Twitter, Facebook and spam messages. Yes, you can always turn email notifications off, but I prefer to receive updates, just in a separate, more organized way.
I hope this Twitter tip has been helpful and good luck with your journey!
Aaron Schoenberger is Founder of The Brainchild Group — a digital advertising agency that specializes in revolutionary Search Engine Optimization (SEO) and Social Media Marketing strategies. He’s known for his work with celebrity clients, top restaurants, professional athletes and Fortune 500 companies.