Walmart has made a big marketing move that I foresee continuing in the future: They’ve decided to release their much anticipated Black Friday 2010 ad online, which is truly a milestone in my eyes. Instead of waiting till November 21st, the planned release date, Walmart has taken a dive into Social Media and published the circular on their official Facebook page — http://www.facebook.com/walmart.
Being that I’m a Social Media marketer, I’m intrigued by the fact that a print ad intended for tangible purposes has gone digital and created such a huge buzz. Currently, “Walmart Black Friday 2010 ads” is the #3 most searched for thing on Google. This contests to a marketing job well done as well as the power of Social Media in this day and age.
Now it’s time to see if other companies offering Black Friday deals follow suit.
Walmart logo from Facebook page
Aaron Schoenberger is Founder of The Brainchild Group — a digital advertising agency that specializes in revolutionary Search Engine Optimization (SEO) and Social Media Marketing strategies. He’s known for his work with celebrity clients, top restaurants, professional athletes and Fortune 500 companies.