The dreaded, hectic tax season is quickly approaching, and accounting firms throughout the country are ramping up social marketing efforts in an unparalleled way. The days of direct mail, print ads and corny television commercials are, quite possibly, gone for good.
Unlike tax seasons of the past, accountant marketing in 2010/2011 will heavily rely on Social Media Marketing to get the word out. CPAs and accounting firms are recognizing the power of social channels and have begun to take action.
According to a survey by Robert Half Management Resources, 22 percent of the 1,400 CFOs interviewed by telephone cited active participation in Social Media websites, including LinkedIn and Twitter. Though 22 percent may not sound remarkable, it is in fact impressive, especially for a professional service.
To squeeze the most out of Social Media Marketing efforts, I suggest the following:
- Educate — Whenever possible, share helpful information with past, present and potential clients via blog posts. Such content has a high propensity to go viral, and establishes the author (CPA or accounting firm) as an authority.
- Focus — Establish a clear focus including target market(s) and ultimate goals.
- SEO — Search Engine Optimization (SEO) should be combined with Social Media Marketing, known as Social Media Optimization (SMO), to gain increased exposure and produce an improved ROI.
I hope the above information has been helpful and, if you find yourself in a bind and have questions, please feel free to contact me.
Aaron Schoenberger is Founder of The Brainchild Group — a Search Engine Optimization (SEO) and Social Media Marketing company in Los Angeles, California. He’s known for his work with celebrity clients, top restaurants, professional athletes and Fortune 500 companies.