Understanding where you’ve been and where you’re headed is one of the most important things in life, and when it comes to social media marketing it’s imperative for companies to craft an innovative, representative Plan of Action before engagement begins.

Over the years, a variety of companies have contacted me to devise a social media Plan of Action for their business, which I’ve enjoyed every step of the way. And while working on the projects, I’ve noticed 3 key elements that must be taken into account:

1. Desired Results — To gauge the effectiveness of a social media campaign and see if goals have been achieved, a Plan of Action must include the desired results. Does a company want to increase website traffic, gain influence on social channels, increase sales of an e-commerce site by 25%, receive thousands of Facebook likes, etc. — it’s important to know.
2. Focus — As opposed to jumping on every social website under the sun, one must stay focused on the desired results. Yes, Myspace may be popular for musicians, but it’s a horrible medium for attorney marketing. By maintaining focus and selecting the best social websites for specific target markets, ROI is improved.
3. Social Media Voice — Finding one’s voice on social channels is very difficult. Companies must solidify their approach before a project is launched so as to portray the business in the best, most representative light. There’s a drastic difference between a playful image that jokes on a regular basis and a serious, business-only approach.

I hope the above information has been helpful and may the marketing force be with you.

Be sure to follow me on Twitter for a steady flow of research-infused, helpful articles on social media marketing and Search Engine Optimization (SEO).

Aaron Schoenberger
(310) 876-0874 x1
The Brainchild Group

Aaron Schoenberger is Founder of The Brainchild Group — a Search Engine Optimization (SEO) and Social Media Marketing company in Los Angeles, California. He’s known for his work with celebrity clients, top restaurants, automotive manufacturers, professional athletes and Fortune 500 companies.