I just finished watching an interesting show on TLC called Extreme Couponing that showcases coupon hoarders dead set on getting the absolute best deals possible; however crazy the purchases may be. This obsession may seem over the top, but in reality it’s why Groupon and LivingSocial are thriving.
In the program, Amanda — a toiler paper extraordinaire — is interviewed about her TP fetish. Over the years she has amassed a whopping 3,000 rolls of toilet paper, which is enough for an Army platoon (or five). She stated: “When I look at my toilet paper the feeling it brings to me is absolute joy!” If that’s not weird, I don’t know what is. Moving on…
The reality is that everyone loves a sweet deal, though the acquisition of such depends on how willing one is to pursue the discount. Fortunately, as to avoid stacks of coupons and spare bedrooms filled with toilet paper, Groupon and LivingSocial will act as your knight in shining armor. Sit back, relax, have deals of the day sent to you. Now that, my friends, is the life.
In the future, online shopping will dominate the retail world and discount websites will be an influential link between brands and customers. The fact that Groupon turned down, or was even offered, a $6-billion deal from Google is mind boggling.
photo from thedoghousediaries.com
Aaron Schoenberger is Founder of The Brainchild Group — a Search Engine Optimization (SEO) and Social Media Marketing company in Los Angeles, California. He’s known for his work with celebrity clients, top restaurants, professional athletes and Fortune 500 companies.