As many of you already know, I’m a BBQ aficionado. Though it may sound odd to some, or display the fact that I’m a workaholic, my idea of a fun day is sparking up the smoker and cooking loads of food while I relax outside and work on my laptop.
The point is: The intimate feelings I have for BBQ are the same feelings small business owners should have for Social Media Marketing (SMM).
One of the most difficult aspects of running a small business is having the resources to compete against companies with either more funding or overwhelming market share. It’s tough, it really is.
Social Media Marketing is important for small businesses due to its potential: excellent ROI and extended exposure, thus providing for improved company sustainability/profitability. As opposed to print ads, television commercials and radio spots with limited shelf life, social marketing sticks like glue and remains on the Internet. The goal is to build a network and maintain it, not reinvent the wheel (at a premium) each time a new campaign is needed.
Additionally and most importantly, the world has a crush on Social Media and it’s important to begin your journey today so you’re prepared for tomorrow.
Aaron Schoenberger is Founder of The Brainchild Group — a Search Engine Optimization (SEO) and Social Media Marketing company in Los Angeles, California. He’s known for his work with celebrity clients, top restaurants, automotive manufacturers, professional athletes and Fortune 500 companies.