Archives for January 2011

Social media marketing is a tough cookie that requires in-depth knowledge of the medium, including best practices, to achieve maximum results. And, when it comes to business-to-business marketing, things become far more complex.

Why can’t we all come together, put our phone service providers aside, and sing kumbaya by the campfire? The new iPhone 4 commercial paves the way for just that.

Customer service is a tricky maneuver that, if done right, can produce excellent results (recurring customers) or, if done wrong, will result in an epic catastrophe.

As many of you have heard, Taco Bell is in a spicy legal debate over its taco meat filling, and false allegations are spreading throughout the Internet like wild fires. Instead of ignoring the issue or coming up with an outlandish excuse, Taco Bell has taken an offense, fact-infused approach.

I’m a very critical marketer and tend to point out the negatives in ad campaigns, but once in a blue moon a company knocks my socks off.

The Internet is buzzing with chatter about Orange County Choppers & a supposed foreclosure. This a prime example of why you can’t trust everything you read on the web.