I’m a very critical marketer and tend to point out the negatives in ad campaigns, but once in a blue moon a company knocks my socks off.

In particular, AREVA — the global nuclear industry leader — has launched a new ad campaign that’s gaining worldwide attention and, to be honest, I love it.

Why the new campaign? “AREVA will celebrate its 10th birthday in 2011. It is a young brand which has been able to make its mark in a sector dominated by traditional players, particularly with its deliberately relaxed communications.” The below video is a prime example of why the company is so successful — they have a passion to make the world a better place.

The commercial that really caught my attention, which blows almost any Super Bowl commercial out of the water (and 50 feet in the air), is titled Energy: One Powerful Story. It ingeniously guides viewers on a journey through the history of power generation and culminates with nuclear power; AREVA’s specialty. Gotta love the Jurassic Park, Disney-ish feel.

Please find more information on AREVA below, which is listed on their website:
“AREVA supplies solutions for carbon-free power generation. Its expertise and know-how in this field are setting the standard, and its responsible development is anchored in a process of continuous improvement.

As the global nuclear industry leader, AREVA’s unique integrated offer to utilities covers every stage of the fuel cycle, nuclear reactor design and construction, and related services. The group is also expanding considerably in renewable energies – wind, solar, bioenergies, hydrogen and storage – to be one of the top three in this sector worldwide in 2012.

Every day, AREVA’s 50,000 employees cultivate the synergies between these two major carbon-free
offers, helping to supply safer, cleaner and more economical energy to the greatest number of people.”