I really don’t mean to be a party pooper, but at times I feel obligated to point out failures that can (and will) affect companies in a negative manner.
When it comes to business blogging, there are 3 common mistakes that I find, and correct, on a regular basis. These include:
1) Lack of SEO — A majority of corporate blogs are well-designed, but they unfortunately kick SEO best practices to the curb. No customized meta information, poorly constructed titles, and the utilization of uncommon keywords.
2) No Social Engagement — Blog posts are published, but no action is taken after that point. Companies must create blog entries then submit them to social networking sites (Twitter/Facebook) as well as social bookmarking sites, including: Digg, StumbleUpon, Reddit, Delicious, Yahoo Buzz, and the rest of the usual suspects.
3) Message Failure — The content of blog posts can truly make or break a company. Instead of focusing on self-serving posts, provide information on a topic that relates to one’s target market(s). This will generate more exposure and lead to conversions.
Moral of the story: Take a peek at your company blog and see if it makes the cut. If not, make revisions while you still have time.
The Brainchild Group
Aaron Schoenberger is Founder of The Brainchild Group — an innovative online advertising agency that specializes in Social Media Marketing and Search Engine Optimization (SEO). He’s known for his work with celebrity clients, top restaurants, automotive manufacturers, professional athletes and Fortune 500 companies.