More often than not, I’m presented with social media marketing projects that approach campaigns in an oxymoronic fashion — defying social media best practices on every level. It’s a tragic situation with a quite simple solution.

Before contacting our company, many clients launch social marketing campaigns with internal resources, most of which are not experienced social marketers, and wonder why their efforts haven’t paid off. Once the hair pulling and knee slapping occurs, the search for a social media consultant begins, which is how they stumble upon our company.

First and foremost, ask yourself these questions: What is it that makes your company social? And, what compels someone to share (Tweet, like, Digg, etc.) your content?

The biggest mistake I come across is companies wanting to jump on the social bandwagon yet have no interest in installing a blog on their website. That = Ginormous mistake. The absolute best way to market on social channels is to provide information on topics that relate to the wants, needs and interests of target markets. Fortunately, blogs serve as a vehicle for delivering such information.

My suggestion is for businesses around the world to adopt blogging as if it were a cute, cuddly puppy. It’s in your face and cannot be ignored. Failing to install a blog on a company website is like placing a call, but not talking…it won’t get you very far.

In conclusion, I try my best to educate clients on the benefits of blogging so as to wipe the slate clean and promote blogs as a model, upstanding citizen of the Internet world.

Aaron Schoenberger
@TheSchoenberger
The Brainchild Group

Aaron Schoenberger is Founder of The Brainchild Group — an innovative online advertising agency that specializes in Social Media Marketing and Search Engine Optimization (SEO). He’s known for his work with celebrity clients, top restaurants, automotive manufacturers, professional athletes and Fortune 500 companies.