Have you ever sat down in a restaurant to dine on a fine bowl of soup, the melting pot of goodness arrives, but there’s no spoon? It has happened to me, and provides for an awesome joke in the movie Coming to America (see below clip).

When it comes to social media, or what I like to call digital gold, blogs serve as corporate spoons — dishing out information that thrives on social channels. Without a blog, how can companies push information outwards? With 140-character Tweets? I don’t think so.

The most important element of social media marketing is providing past, present and potential customers with a heaping helping of content that fits their interests. Blogs serve as an information highway allowing for instantaneous, transparent, personal communications. And the best part is, all traffic is directed back to the company website.

From an SEO standpoint, blogging is imperative. Since many of you readers already understand the “Content is King” theory, I won’t go off on a long, research-infused SEO tangent.

In conclusion, businesses throughout the world, however small or large, need to adopt a cute little furry blog and nurture it like a puppy. Well, that’s if they want to succeed.

Aaron Schoenberger
@TheSchoenberger
The Brainchild Group

Aaron Schoenberger is Founder of The Brainchild Group — a world-renowned Internet marketing agency that specializes in Social Media Marketing and Search Engine Optimization (SEO). He’s known for his work with celebrities, top restaurants, automotive manufacturers, professional athletes, educational institutions, luxury brands and Fortune 500 companies.