Navigating the world of new age marketing while tugging a multi-million (or billion) dollar brand is a difficult task that requires a special blend of expertise. The ever-changing atmosphere presents many challenges which, sad to say, cripple brands on a regular basis. Fortunately, as with any problem, there’s a solution.

When I was young, my father used to always tell me that asking a question is never a bad thing. He would say: “He who asks a question is a fool for a minute; he who does not remains a fool forever.” What exactly does this mean for corporations and their use of social media?

First and foremost, corporate entities must seek answers to their questions as a failure — even the most miniscule level — can result in dire consequences. Two of the biggest questions corporations face, especially in the social arena, are what to do and what not to do. This is where a professional marketing consultant comes into the picture.

Corporations must have an in-depth understanding of social media and often times such knowledge is derived from external sources, not internal ones. Companies must think outside of the box (office) and understand that a social media consultant will not only bring knowledge to the table, but an outside perspective. This is key.

The absolute best thing about hiring a social media consultant is having the ability to ask complex questions and receive personalized, research-infused answers. Yes, researching certain topics online will help, but how credible are the sources and how relevant are the responses. That’s the dilemma.

In conclusion, even though social media marketing has become the talk of the town, it doesn’t mean companies should launch social campaigns without proper knowledge, planning and resources. Do it right or don’t do it at all.

Aaron Schoenberger
Founder
The Brainchild Group

Aaron Schoenberger is Founder of The Brainchild Group — a world-renowned Internet marketing agency that specializes in Social Media Marketing and Search Engine Optimization (SEO). He’s known for his work with celebrities, top restaurants, automotive manufacturers, professional athletes, educational institutions, luxury brands and Fortune 500 companies.